Hi, I am Ivan Chang, a freelance Digital Product Designer based in HK

📍Originally from Taiwan and now based in Hong Kong. I came into product design sideways — a degree in Biomedical Sciences in CUHK, then a self-taught pivot into design and hands-on building. My science background has provided me the analytical and experimential mindset when designing a product.

🥳 Outside of work, you’ll find me exploring wine and spirits (WSET certified), sharing creative LEGO builds, or capturing life through the my Fujifilm XT20. (Check my "Hobbies.")

Project Experiences

Digital Product Designer

Freelance, Hong Kong

Jul 2026 - Now

Projects delivered:

  • Global Clienteling App (B2B) | Pernod Ricard: 66% of monthly active users with roll-out in 12 markets.

  • Event Poll Web App (B2C) | Taikoo Coca Cola (Taiwan): 91.3% key flow conversion rate with 4,000+ votes captured.

Digital Product Designer & Consultant

PALO IT Hong Kong, Hong Kong

Feb 2022 - Jun 2025

Projects delivered:

  • Luxury E-commerce registration flow revamp (B2B) | Pernod Ricard: with 15% increase in registrations across 9 markets.

  • Design System for E-commerce website | Pernod Ricard

  • Eye-tracking Demo App at MWC 2024 | HONOR

  • Wholesale Ordering Platform pre-launch revamp (B2B) | Bread Elements (Bakehouse)

  • Mental Health Support App engagement flow revamp (B2C) | Neurum

  • Carbon Tracker Web App | PALO IT Internal POC project

UX/UI Designer

Tolo Labs, Hong Kong

May 2021 - Dec 2021

Tolo Labs was a self-initiated EduTech start-up I did together with my friends. Our vision was to reduce university students' learning workload by creating a centralised hub for all communications, learning materials, and collaboration tools. A mobile app was designed and developed. Incubation fund from CUHK Pi Centre and HKSTP were secured.

Tolo Labs was a self-initiated EduTech start-up I did together with my friends. Our vision was to reduce university students' learning workload by creating a centralised hub for all communications, learning materials, and collaboration tools. A mobile app was designed and developed. Incubation fund from CUHK Pi Centre and HKSTP were secured.

Tolo Labs was a self-initiated EduTech start-up I did together with my friends. Our vision was to reduce university students' learning workload by creating a centralised hub for all communications, learning materials, and collaboration tools. A mobile app was designed and developed. Incubation fund from CUHK Pi Centre and HKSTP were secured.

Junior UX/UI Designer

CUHK Centre for Learning Enhancement And Research (CLEAR), Hong Kong

Oct 2020 - May 2021

Designed a language learning platform that improves teaching and learning experiences for both professors and students.

Certification & Education

Introduction to Web Accessibility by EdX

Dec 2023

ICAgile Certified Professional - Agile Product Ownership

Jun 2023

ICAgile Certified Professional - Agile Fundamentals

Sep 2022

B.S., Biomedical Sciences, CUHK

2017-2021

Let's connect!

Ivan Chang

Made with passion 🔥

Last update: Sep 2026

Let's connect!

Ivan Chang

Made with passion 🔥

Last update: Sep 2026

Let's connect!

Ivan Chang

Made with passion 🔥

Last update: Sep 2026